August 25, 2007 I finished the book today and am giving it the 4 star rating above. I really liked how each chapter explained a particular myth and explored the causes of it. In some chapters, there was more practical advice for dealing with the myth, while in others you are sort of left to just understand that it is there which I suppose is helpful in its own right. One of the ideas that stuck out to me was the idea of the goodness/adoption paradox. The premise explains partially why it is that the best ideas don’t always win (one of the myths). On the one hand you have increasingly good ideas, but these tend to go hand in hand with decreased ease of adoption. At some point, you have a sweet spot that represents neither the best idea nor the easiest to adopt idea. But it is the one that tends to win out. August 16, 2007 I am currently reading The Myths of Innovation
